because life doesn’t fit in a file folder

THE TALE OF A TRAVELING ARTISAN: THE BACK STORY

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“How can you justify charging $20 for a print,” a lady asked me last weekend at my first outdoor festival ever. “Seems like a lot,” she added.

I know this woman probably doesn’t deserve an answer, and I certainly don’t need to justify my prices — but I thought people might be interested in knowing what exactly goes into one of my $20 reproductions at a festival.

1. Create the artwork.

That means coming up with an inspiration, and then turning that inspiration into reality with paint, vintage papers, colored pencils, crayons, oil pastels and other ephemera. I don’t know how to put a price on creativity, but I can tell you that part alone takes between 20 and 30 hours, no matter the size of the canvas.

2. Convert the original artwork into a high-resolution photograph.

To do this, I set up a photo session in my house. Because my house doesn’t get the best light, I use three white poster boards curved in such a way as to accentuate the colors without throwing any shadows. The lighting has to be just right.

3. Email the high res image file to my printer across town.

4. Pick up prints. Check quality.

5. Hand slice each individual print into the appropriate size.

6. Inventory & order additional magnets, coasters & masonite squares from another out-of-town vendor.

7. Slide all reproductions into individual cellophane wrappers. Remove the plastic strips that protect the adhesive tape and seal each envelope individually. This does not take into account any of the marketing I do (which I do by myself), or the fulfilling of orders (which I do all by myself), or the packaging (which I do by myself) or the trips to the post office (which I do by myself).

8. Many months in advance of any show, I have to apply to be juried in & pay the application fee, which ranges in price from $45 to over $300, depending on the venue. I have to remember to bring and display my Certificate of Authority, which I applied for and paid for. This allows me to legitimately collect taxes (which I pay someone to file).

9. Purchase/create a display & practice setting up — tables & tablecloths, tent & tent weights, banners & racks, signage & business cards — the list goes on. I have to make sure I have duct tape & binder clips & clamps & pens & scissors & bandaids & all kinds of other random things that I might need. I even pack my own lunch!

10. Make sure the card reader is working and set up pricing for each individual item. Research and apply the local sales tax in every county in which I plan to show.

11. Go to the bank to get change.

12. Enlist help. I don’t have any single designated person to assist me, and my tent weights are 40 pounds each…so I need peeps with stamina. At this last show, I was helped by my father & an old friend from high school! I am beyond grateful to them both!

13. Set up tent & display. At this particular show, my load-in time started at 7AM. Which means I was up waaaaay before that.

14. Sell. Stand for roughly 11 hours  — in any kind of weather, rain or shine. Be professional & fully present while talking to anyone who wanders into my tent. Answer questions, take orders & hold down the fort.

15. Handle unforseens. On the first night of this particular show, there was a torrential downpour. Many tent canopies had not been weighted properly, so they toppled over or — literally — blew away. My tent was okay, but the high winds toppled my tables, soaking my tablecloths, signage & some of my merchandise, which I hadn’t thought to put away. I had to make an executive decision to close-up show, packing everything up in the middle of the night in a heavy downpour.

15. Tear down. At the end of a show, I do everything in reverse: box up, tear down, pack up, drive home, transfer everything back into my garage until the next festival.

So yes, lady in the white leggings. My prints are twenty dollars. And, now that I think about it, it doesn’t sound like near enough.

How would YOU respond to a comment like this? What do people not know about the work YOU do?

RASJACOBSON ART FESTIVAL SCHEDULE 2019

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(NOTE: I will NOT be wearing these socks & I promise to brush my hair.)

FESTIVAL SCHEDULE 2019

JUNE 1 & 2 • Syracuse, New York – CRAFTED in Armory Square

JULY 13 & 14 • Rochester, New York – CORNHILL FESTIVAL

AUGUST 3  • Buffalo, New York  – JACK CRAFT FESTIVAL

SEPTEMBER 15 • Rochester, New York – ARTISTS’ ROWROCHESTER PUBLIC MARKET

SEPTEMBER 21 & 22 • Macedon, New York  – PURPLE PAINTED LADY

• Magnets • Coasters • Prints • Masonite Tiles • Original Art •

Free Gift with Purchase While Supplies Last!

• • •

WANT TO SAVE $1.00?

On festival day, post a PUBLIC photo of yourself in my booth on social media & tag me

@RASJACOBSON (on Instagram) or RASJACOBSON ART (on Facebook)

and use the hashtag#RASJACOBSONart & SAVE $1.00 on the spot!

PS: I’m looking to expand my venue to other areas of the country. What’s the best art festival in YOUR area?

 

GO YOUR OWN WAY

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First Painting of 2019

My first painting of the year ~ GO YOUR OWN WAY ~ was inspired by an exercise created by Tamara Laporte of Willowing: Lifebook 2019.

As you know, I like to paint whimsical characters of my own imagination – and I’d never tried to paint a unicorn before!

On the top edge of the canvas, I painted the following words:

All the beasts obeyed Noah when he admitted them into the ark.

All but one.

Confident of his abilities the Unicorn said: “I shall swim.”

(((sigh)))

So many of us are taught to follow the leader.

To go along.

To do what everyone else does.

But unicorns?

Unicorns have to do things their own way.

They go about it quietly and the world appreciates their authenticity, their rareness and their shine!

GO YOUR OWN WAY is a reminder to myself ~ and to all of you ~ to continue to go your own way. 

Be the Unicorn, everyone!🦄

I’m offering a limited run of framed, hand-signed 8″ giclées of the above print for $65. Leave a comment if you’re interested. NOTE: 10% of the proceeds of this print go to Benzodiazepine Information Coalition.

xoxoRASJ

 

 

END of 2018 ART GIVEAWAY

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I’m giving away a FREE 12″ print – and you don’t have to be present to win!

How Do I Enter?

There are TWO ways!

    • LIKE my RASJACOBSON ART page on Facebook and/or FOLLOW me on INSTAGRAM. POST a photo of something you’ve purchased from me to your social media page with the words: “I got this from RASJACOBSON ART (or @rasjacobson). Be sure to tag me!

or

  • PURCHASE something from via my WEBSITE between 12/2 and midnight on 12/22 and you’ll be automatically entered to win.

(Each post is an additional chance to win! Enter as often as you’d like. I’ll keep track of everything. One winner will be selected at random, and that person’s name will be announced on December 25th ~ on my blog, on FB & on IG! You can’t win if you don’t play!) ❄️☃️

OOZING WITH APPRECIATION

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REFUSE TO SINK is available as a 12″ print, a 6″ tile & as a magnet. Click HERE to see more!

Last year at this time, I was nervously preparing to show my artwork at my very first art festival.

The event was to take place in The South Wedge, a funky/artsy neighborhood here in Rochester, New York.

I had no idea what my booth would look like or how my display was going to work.

I had no idea what I was doing.

Fast forward twelve months.

Today, I’m calmly preparing for the same show in the South Wedge this Saturday.

So it’s a mile marker, an anniversary of sorts, and – as such – it’s an opportunity to reflect.

When I started painting in 2014, the paintings were for myself.

When I was sick and mostly homebound, it NEVER occurred to me that the affirmations I used to get through benzodiazepine withdrawal would one day become a business, a way for me to connect with and help people who are going through their own invisible struggles.

Now that I have a little space from all of that, I see I was experiencing what Carl Jung refers to as the ‘Dark Night of the Soul’ – a period of spiritual desolation suffered during which time all sense of consolation is removed.

It has taken me over five years to get to where I am now.

Those of you who’ve been with me for a long time can probably see the changes better than even I can. I never knew I possessed the kind of strength necessary to get thru the kinds of crises I faced, and I can honestly say I am a stronger, a more empathetic person on the other side of this mess.

I’d like to take this opportunity to express my gratitude to everyone who has believed in me, supported me personally, financially, intellectually, and spiritually.

I want you know that in a real way, YOU helped save my life. When you bought my work, or shared it, you showed me you believed in me. You saw something in me that I didn’t see in myself.

To me, this is nothing short of a miracle.

And now it’s the holiday season.

The Season of Miracles.

Everyone is rushing around, furiously shopping for gifts to show their friends and family members how much they are loved.

And that’s awesome because presents are fun and fabulous and obviously I’m selling my work, which is weird and wonderful and I love everything about the festivity of the season.

And yet.

It’s important to remember it’s not about the stuff.

The greatest gift you can ever give to someone is your time & attention.

Check in with the people around you. Really check in.

Not via text message, but with a phone call. A meal.  A walk.

Sit down with your most cherished people and tell them you love them, you need them, and you support them.

Many of us feel we have to hide the fragile parts of ourselves, the places where we are insecure.

Ask questions.

Get curious about what people are really feeling, what they’re really going thru but not sharing.

It’s healthy.

It’s necessary.

And we’re not doing enough of it these days.

Just because someone looks at you and says ‘I’m fine,’ it doesn’t mean they’re fine.

XOXORASJ

WAIT FOR THE TRUFFLES

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WAIT FOR THE TRUFFLES is a 6×6 original multimedia painting featuring acrylic paint, vintage paper, colored pencils, oil pastels, one adorable gemstone, and a gold hamsa attached to the side. The sides are finished and the canvas is signed and ready to hang. $70.

For the last 18 months, I’ve been trying to buy a house. I know what I want, and I know where I want to live. I’m comfortable doing a little bit of cosmetic work, but I’m not willing to take on an enormous project. I just can’t. I know what I can and cannot afford.

Meanwhile, the housing market in my area is positively crazy these days, and houses are flying off the market at top prices because there is so little inventory. . . which is extra crazy because some of these houses are actually in disrepair.

There’s a lot of pressure to act fast and it’s tempting, sometimes, to just launch and buy something that doesn’t feel quite right.

It is in those disappointing moments that I try very hard to remember NOT to settle.

(No, I don’t want to pay over asking price for a house in a crappy area that needs a new kitchen, new bathrooms, new flooring, new mechanicals, a new roof, and a new septic system because the backyard smells like poop and when you open the windows the scent comes wafting in ~ thank you very much.)

I’m fortunate to have a lovely apartment in which to live and work.

I choose to believe the right house – one that has been loved and maintained – is just around the corner, and that it is coming.

Often, I have to remind myself to be patient and let things happen the way they are supposed to happen. Because sometimes…

YOU HAVE TO WADE THRU A LOT OF MUD TO FIND THE TRUFFLES.

And everyone knows that truffles are rare culinary gems worth waiting for.

WAIT FOR THE TRUFFLES would be a meaningful present for someone who has been trudging through the gunk, patiently waiting for good things to happen. If you’d like to see other more detailed images of this piece, message me or leave a comment, and I’ll track you down.

(SIDEBAR NOTE: I’ve had to learn this lesson in relationships, too. As much as I’d like to have a partner, I don’t need to take on any major fixer-uppers in that department either. One of my friends uses the term “slugs with furniture” to describe unenlightened men who populate this planet ~ and if you are observant, you’ll notice a tiny, blue guy sliming his way across the bottom of this canvas. He’s a lot cuter than the real life version, trust me!)

Here is a video of this piece as I built it.

What are you having to be patient and wait for these days?

Rochester Magazine, May 2018

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You’ve heard the BIG news. And the BIGGER news.

But the BIGGEST news?

Y’all . . .I made the cover of Rochester Magazine this month.

I. Cannot. Even!

When I was initially approached to be the focus of an article, I was thrilled because – if nothing else – I try to use my art to reach people who have been damaged by benzodiazepines. I want them to understand that it does get easier; it just takes a very long time. If I’m remembered for nothing else, I hope it is in the area of advocacy for reform when it comes to psychotropic drugs.

But you know what else I want to be remembered for?

Being a super model at the age of FIFTY?!

Thanks to photographer, Jamie Germano, for a great photoshoot… and for airbrushing away all my wrinkles; to Sandra Parker for writing the copy; and to Mark Liu for having faith in my story. Copies are available at Wegmans and Barnes & Nobel starting today!

PS: I hope you will check out my story and share your reaction with me here and/or on Facebook.

Thank you all sooooo very much for continuing to support me on this crazy, magical journey that is my life.

 

 

xoxoRASJ

The 411 from 585: BIG news from RASJACOBSON, Part I

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Remember, the poor, little, red-haired orphan who held onto hope, always believing “the sun would come out…tomorrow?” Yeah, well…I’ve been clinging to Annie’s words for the last few years, and I’m happy to report that I finally, FINALLY seem to be coming out of it.

This week, the sun appears to be seriously shining.

First off, I’m participating in the Mayday! Underground art & craft show at The Village Gate in Rochester this Saturday, April 28 in the Atrium between 10-4PM.

Mother’s Day is coming up, and I want to encourage everyone to support your local small businesses owners.

I’ll have lots of affordable reproductions and original work, too. And there are soooo many talented vendors at this thing.

Can’t make it? You can always make purchases directly from my website at www.rasjacobson.store.

PS: I’m curious. What kinds of things are your prone to buy at these kinds of festivals? 

Stay tuned for PART II…

 

 

 

xoxoRASJ

The 411 from 585: BIGGER news from RASJACOBSON, Part 2

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Yesterday I told you some BIG news.

Today, I’d like to share some even BIGGER news.

I was recently featured in a beautiful photo essay created by local photographer, Jess Kamens. Jess and I met at an art festival this winter, where we immediately enjoyed an easy connection. I hope you’ll CLICK HERE to see the amazing job she did documenting my creative process.

There are over 30 photographs in which Jess capture photos of “little vignettes” that I didn’t even know existed.

(My fave photo taken by Jess Kamens Photography – www.jessrk.com/blog/reneetheartist)

If you’re looking for a photographer to do something different for your upcoming event – of it you’re a business owner who’d like to be featured in her blog (like I was), check in with Jess at jessicakamens@gmail.com. If she could do this for me, just imagine what she could do for you.

xoxoRASJ

 

In Search of Creative Community: My First Art Linkup

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For years, I thought of myself as a writer, and I used my blog to link up with other aspiring writers.

I don’t know why but, for some strange reason, I hadn’t thought to try to do the same thing with art.

This morning I stumbled onto Art Journaling monthly, ~ which I hope will connect me to a whole community of artists (and maybe art collectors, too).

This month’s challenge is SPRING, and I thought I’d share this painting.

I wasn’t ready to sell this piece right away. Different from most of my artwork, it features a whimsical landscape, rather than a portrait. Normally, I sell my work fairly quickly after completing a project, so I was surprised when I found I was having trouble letting this one go. A dear artist friend suggested that I not be so quick to sell it. “It’s like a baby,” he said. You made it. Why don’t you enjoy it yourself for a while?” And so I hung it up over my computer desk, and I looked at it every day for nearly a year. Then one afternoon, I looked up and was like: Time to let this one go now. And so I did.

I’m thrilled to announce that MOODGARDEN is on its way to Israel. I hope to be able to visit it (and its beautiful owner) one day.

MOODGARDEN is available in a high resolution 12×12 print. Click on the photo to be transported to my online store.

Like all my artwork, this piece features layers of thin paint in some areas and heavily applied in other areas.

Have a beautiful day, everyone. Spring is on the way!

Art Journal Journey

(It’s been a while. I hope I did this right.)